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In The End of Corporate Imperialism, renowned management scholars C. K. Prahalad and Kenneth Lieberthal show that companies who build a deep understanding of local markets generate far larger - and more lasting - returns in their global investments. With this local learning in hand, you'll be better able to adapt your company's offerings and more fully tap each market's true potential.
If you think of imperialism in such small terms as marketing and product pressure; you've missed what imperialism is. Imperialism is the practice of extending power through direct and indirect control of economy, people, and ideas in an entity that is not the root of the imperialist thought. Corporate imperialism is just starting.Example:Apple computer corporation imposes employee age and hours policies on foreign companies it does business with. Reference the Wired article about Foxconn for deeper view.While it's easy to argue that's a good thing, it's imperialism nonetheless. Perhaps people see a corporation telling a corporation what to do. But, despite US opinion to the contrary, corporations are not people. They are, however, powered by people and the edict applies to them and their life. Their life influences their community, which influences their nation, their people, and their government.There's this strange sense that everything must be seen from the eyes of the conquering and not the conquered.